Cornell University

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National Ag Day Virtual Programming

Tuesday, March 24, 2020 at 11:00am to 2:00pm

In conjunction with National Ag Day, National FFA will be providing virtual webinars on Tuesday, March 24. Monday’s sessions will begin at 1 p.m. EDT and will include storytelling and identifying the audience you want to communicate with and an in-depth look at the agriculture, food and natural resources value chain. 

11 a.m. Creating Content that Speaks to Your Audience

 

Have you ever found yourself frustrated that no one seems to care about your cause as much as you? Most marketing, promotion or advocacy efforts don’t work because they fail to speak the language of the people on the receiving end. If we’re going to enlist people in our story, we need to understand their story. We need to show them how they can find purpose in the work we’re inviting them to join. It all starts with understanding our audience.

This session will help you dig into the psyche of the people you need to enlist in your cause through an audience understanding activity. It will then guide you through activities to create messaging to catch their attention and inspire action.

https://ffaevents.webex.com/mw3300/mywebex/default.do?nomenu=true&siteurl=ffaevents&service=6&rnd=0.6521330464785654&main_url=https%3A%2F%2Fffaevents.webex.com%2Fec3300%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26%26%26EMK%3D4832534b000000041e65eb8afec1e823b9b280e57cfb858cf95e8f47e99546cc71dbf9c5dee4be02%26siteurl%3Dffaevents%26confViewID%3D156052698222880041%26encryptTicket%3DSDJTSwAAAATw8AZmNI5Nzmk2sZ4Ofh3UUujc4NQWmkaESscMVbx59g2%26

Event number 410 542 233

Event Password: AgDay2020!

 

1 p.m. How Many Agriculturalists Does It Take to Change a Light Bulb?

Now, maybe more than ever before in our country’s recent history, our supply/value chain being tested. As someone who gets a seat at the table, we’ll discover what perspectives need to be considered to ensure a bright future for American agriculture and all the people it represents.

https://ffaevents.webex.com/mw3300/mywebex/default.do?nomenu=true&siteurl=ffaevents&service=6&rnd=0.47739354064452266&main_url=https%3A%2F%2Fffaevents.webex.com%2Fec3300%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26%26%26EMK%3D4832534b00000004b69aa816da52de0f74fdd598a7eed9d4ab339be5235f1e83bf949134d3fffc9d%26siteurl%3Dffaevents%26confViewID%3D156054719010209314%26encryptTicket%3DSDJTSwAAAATyBmeP_0ydU1g99SYb_GKVZcFd2Yae0RFGOLaoJbBnaQ2%26

Event Number 669 708 116

Event Password: AgDay2020!

 

 

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