During the spring semester, in-person concerts, events and lectures that involve outside guests will not be held, per the university’s COVID-19 travel and visitor policy.
This is a past event. Its details are archived for historical purposes.
The contact information may no longer be valid.
Please visit our current events listings to look for similar events by title, location, or venue.
Wednesday, January 29, 2020 at 4:45pm to 7:15pm
Tatkon Center for First-Year Students, 3330
How does innovation happen? What tools do I need to create products or services that people will love?
Innovation is fundamentally a way of materializing users needs and the success of any innovation relies on a deep connection with stakeholders. In this workshop, we use Design Thinking to explore qualitative approaches (customer observations and ethnographic interviews) to understand end-users. The art of this understanding comes from developing empathy and true curiosity about the ‘ordinary’ in people’s lives to uncover unspoken (or emerging) needs from their stories. Be ready to dive in and get some practice!
Virginia Rath is an accomplished scientist, design research consultant and serial entrepreneur with broad expertise in education, health care, biotech and consumer products. She combines hands-on business experience with a strong science background to evaluate technology businesses and marketing strategies. She has been a Lecturer in the Haas School of Business at UC Berkeley and in the d.school at Stanford University.
Virginia received B.S. and M.S. degrees in Biological Sciences from Stanford University and a Ph.D. in Biochemistry and Biophysics from the University of California at San Francisco. She has dual MBA degrees from the Haas School of Business at the University of California at Berkeley and Columbia University in New York.
College of Arts & Sciences, Milstein Program in Technology & Humanity, Tatkon Center for First-Year Students, Student and Campus Life, Campus & Community Engagement, New Student Programs
Aidan Kelly
(607) 255-1026
Dr. Virginia Rath
Professional Faculty of Innovation and Design at University of California, Berkeley
If you require accommodations to attend this event, please contact us as soon as possible.
Click here to register: https://docs.google.com/forms/d/e/1FAIpQLSerEyuX33e5rHeOuRJZoZcLZ0Cr0b1NhA_EV1ZaIEJhznsNsQ/viewform
Public
No recent activity