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Milstein Program Special Event: Innovation by Design with Dr. Virginia Rath

Wednesday, January 29, 2020 at 4:45pm to 7:15pm

Tatkon Center for First-Year Students, 3330

How does innovation happen? What tools do I need to create products or services that people will love? 

Innovation is fundamentally a way of materializing users needs and the success of any innovation relies on a deep connection with stakeholders. In this workshop, we use Design Thinking to explore qualitative approaches (customer observations and ethnographic interviews) to understand end-users. The art of this understanding comes from developing empathy and true curiosity about the ‘ordinary’ in people’s lives to uncover unspoken (or emerging) needs from their stories. Be ready to dive in and get some practice!

Virginia Rath is an accomplished scientist, design research consultant and serial entrepreneur with broad expertise in education, health care, biotech and consumer products. She combines hands-on business experience with a strong science background to evaluate technology businesses and marketing strategies. She has been a Lecturer in the Haas School of Business at UC Berkeley and in the at Stanford University. 

Virginia received B.S. and M.S. degrees in Biological Sciences from Stanford University and a Ph.D. in Biochemistry and Biophysics from the University of California at San Francisco. She has dual MBA degrees from the Haas School of Business at the University of California at Berkeley and Columbia University in New York.

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Event Type

Food/Catering, Special Event, Presentation


College of Arts & Sciences, Milstein Program in Technology & Humanity, Tatkon Center for First-Year Students, Student and Campus Life, Campus & Community Engagement, New Student Programs


cascal, milsteincal, mptechum




Contact E-Mail

Contact Name

Aidan Kelly

Contact Phone

(607) 255-1026


Dr. Virginia Rath

Speaker Affiliation

Professional Faculty of Innovation and Design at University of California, Berkeley

Dept. Web Site

Disability Access Information

If you require accommodations to attend this event, please contact us as soon as possible.

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