Effective crisis leadership requires a steady hand and well-honed communication skills to keep stakeholders informed and focused.

The current COVID-19 public health crisis has sent us all on an uncertain journey, but this Friday, March 20, three of Cornell’s most prominent faculty will share their crisis communication expertise so that we can do our best to serve our stakeholders, preserve our goals, and safeguard our community’s current and future health.

This one-hour live online panel will feature a discussion among Dyson School Dean Lynn Wooten, CALS Professor and Cornell Vice Provost Katherine McComas, and Johnson School of Management Senior Lecturer Theomary Karamanis. Cornell SC Johnson College of Business Deputy Dean and Dean of Academic Affairs Andrew Karolyi will moderate.

Through this event, you will learn:

• How a crisis communication plan can ensure that the organization is prepared
• How to respond to an emerging crisis without exacerbating its development
• How to prepare internal and external messaging, and address questions and criticisms from stakeholders
• How to evaluate crisis responses to identify plan improvement opportunities