Cornell University

Introduction to Market Research

Tuesday, October 4, 2022 at 12:00pm to 1:00pm

Mann Library, Stone Classroom (Mann 103)
Cornell University Mann Library, Cornell University, Ithaca, NY 14853, USA

Understanding the consumer is essential for any successful business. Market research encompasses a number of aspects critical to understanding the consumer, ranging from their demographic make-up, to their attitudes and behavior regarding a product or service. This workshop will introduce attendees to the basics of market research, highlighting key concepts that dictate what information is available, and exposing attendees to Cornell’s top resources for discovering this information.

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