Innovation from Emerging Markets: From Copycats to Leaders

As emerging markets have come to represent the largest share of global GDP, corporations in these economies have taken on a new level of importance in driving innovation, local development, and global competition. In a live, virtual Chats in the Stacks talk, Lourdes Casanova (Gail and Rob Cañizares Director of the Emerging Markets Institute, S. C. Johnson Graduate School of Management) and Anne Miroux (Faculty Fellow,  Emerging Market Institute), discuss their newbook Innovation from Emerging Markets: From Copycats to Leaders (Cambridge University Press 2021). Building upon research conducted by the Emerging Multinational Research Network (EMRN), this collection includes studies of innovation in regions that have not previously received focused analysis as well as a re-examination of dominant theories of innovation and capability creation based on a broad range of case studies and research insights. A live Q&A will follow the talk. The audience is encouraged to submit their questions in the chat.