Cornell University

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Growing for Wholesale: Building and Sustaining Successful Relationships

Wednesday, April 22, 2020 at 6:30pm to 8:30pm

Virtual Event

Are you interested in marketing your farm products to restaurants, retailers, or distributors? In this workshop, Silas Conroy will share his experience connecting small and mid-size farmers’ products to wholesale customers. Through examples from real producers and customers in our region, this interactive session will describe some common misconceptions, dos, and don’ts of working with wholesale customers. Whether you grow fruits and vegetables, raise livestock, or make value-added products, this workshop can help you design and implement a wholesale marketing strategy for your farming business.

Silas has spent the last 15 years working throughout sectors of the “local food movement” and is formally trained in Supply Chain Management from MIT’s Center for Transportation and Logistics. Today, Silas is the Director of Supply Chain at Headwater Food Hub, working with over 70 New York producers and selling products into k-12 schools, universities, retailers, and restaurants across the state.

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