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'Front Office Fantasies: 'The Rise of Managerial Sports Media' A Book Talk by Branden Buehler '08

Friday, April 12, 2024 at 5:00pm

Schwartz Center for Performing Arts, Film Forum
430 College Ave, Ithaca, NY 14850, USA

ABOUT THE BOOK: Front office executives have become high-profile commentators, movie and video game protagonists, and role models for a generation raised in the data-driven, financialized world of contemporary sports. Branden Buehler examines the media transformation of these once obscure management figures into esteemed experts and sporting idols. 

Moving from Moneyball and Football Manager to coverage of analytics gurus like Daryl Morey, Buehler shows how a fixation on managerial moves has taken hold across the entire sports media landscape. Buehler’s chapter-by-chapter look at specific media forms illustrates different facets of the managerial craze while analyzing the related effects on what fans see, hear, and play. Throughout, Buehler explores the unsettling implications of exalting the management class and its logics, in the process arguing that sports media’s managerial lionization serves as one of the clearest reflections of major material and ideological changes taking place across culture and society. 

Insightful and timely, Front Office Fantasies reveals how sports media moved the action from the field to the executive suite. 

ABOUT THE AUTHOR: Branden Buehler is an assistant professor of media studies in the Department of Communication, Media, and the Arts at Seton Hall University. He is the author of Front Office Fantasies: The Rise of Managerial Sports Media (University of Illinois Press, 2023). His research has also been published in Sport and Society, Television & New Media, and The Velvet Light Trap, among other academic journals and collections. He holds a Ph.D. in Cinema and Media Studies from the University of Southern California.

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