2025 NYS Farmers Market Benchmarks Training
February 20th, 11:30-1pm
February 26th, Noon-1pm
February 27th, 11:30am-1pm
March 5th, 1:30-3pm
March 6th, 5:30-7pm
March 13th, 11:30am-1pm
Zoom & In-Person Options Available

Cornell Cooperative Extension of Broome County, the Farmers Market Federation of NY, and Cornell Cooperative Extension offices across the state invite farmers market vendors to join for an interactive discussion on how to use benchmarks and the data gathered from a statewide survey in summer 2024 to inform pricing and marketing strategies at farmers markets to increase profitability in the 2025 market season.

Presenters will give an overview of what a benchmark is and how it can be used in decisionmaking as it relates to farmers market sales. Then participants will be invited to pair their own data from the 2024 market season and recommendations from the statewide data gathered in interactive, local, facilitated discussions. These discussions will be focused on strategies and recommendations that direct marketing farmers can use to increase their profitability at farmers markets in the upcoming season. Producers selling fruits, vegetables, proteins, eggs, baked goods, maple syrup, honey, and horticultural crops will find use in attending. 

To increase accessibility and participation, participants may join a session either live at their local Cornell Cooperative Extension office, or via zoom and be connected to those in their county or region via breakout room for the facilitated discussions. The schedule is listed below:

February 20th, 11:30am-1pm (Finger Lakes & Central NY Region)

• Louis C. Jones Center in the Main Barn of the Fenimore Farm & Country Village (AKA the Farmers’ Museum), 5775 Route 80 (Lake Rd), Cooperstown


• CCE Seneca: 369 E Main St, Waterloo


• CCE Onondaga: 6505 Collamer Road, East Syracuse


• CCE Tompkins: 615 Willow Ave, Ithaca


• CCE Chemung: 425 Pennsylvania Ave #107, Elmira


• Zoom

February 26th, 11:30am-1pm (Capital District & Statewide)

• CCE Albany


• Zoom only  

February 27th, 11:30am-1pm (Downstate & NYC, including Down to Earth Markets) -- Zoom Only

March 5th, 1:30-3:30pm (Southern Tier West -- Chautauqua, Erie, Allegany, etc...)

• CCE Chautauqua: 525 Falconer St, Jamestown


• CCE Allegany: 5435 Co Rd 48, Belmont


• Southern Tier West Regional Planning & Development Board: 4039 Rt 219, Salamanca


• Zoom

March 6th, 5:30-7pm (Finger Lakes & Central NY)

• CCE Chemung: 425 Pennsylvania Ave #107, Elmira


• CCE Seneca: 369 E Main St, Waterloo


• CCE Onondaga: 6505 Collamer Road, East Syracuse


• CCE Otsego: 


• CCE Oneida: 121 2nd St, Oriskany


• Zoom 

March 13th, 11:30am-1pm (Northern NY -- St Lawrence, Clinton, )

• GardenShare: 88 NY-310, Canton


• CCE Essex


• CCE Clinton: 6064 NY-22 #5, Plattsburgh


• Zoom

Registration is $10/farm to cover costs of lunch refreshments and handouts/materials. Registration for each location will close two days prior to the training to ensure adequate materials for participants. The zoom will not be recorded.