Cornell University

Expanding Farm Sales: Markets, Profits, & Branding

Saturday, January 24, 2026 10am to 12pm

+ 1 dates

  • Saturday, January 31, 2026 10am to 12pm
Schoharie Extension Center and Otsego Education Center View map 25

173 S Grand St. Cobleskill, NY 12043 and 123 Lake St. Cooperstown, NY 13326

https://pub.cce.cornell.edu/event_registration/main/events_landing.cfm?event=farm_sales_243
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Looking to diversify where you sell your farm products? This four-part workshop series helps farmers explore new opportunities in direct-to-consumer, wholesale, and institutional markets. Learn how to meet buyer expectations, price for profitability, and build lasting relationships that support your business goals. Participants will strengthen marketing and communication skills, evaluate which sales channels best fit their farm, and connect with buyers, distributors, and local partners who can help expand their reach. Whether you’re just starting out or ready to grow your market presence, this program will help you chart the right path for your farm’s future.

 

Four Session Series: 

1/10/2026, 10am-12pm - Understanding Your Farm’s Market Channels

1/17/2026, 10am-12pm - Selling to Schools & Wholesale Buyers 

1/24/2026, 10am-12pm - Pricing for Profit: Tools & Strategies

1/31/2026, 10am-12pm - Marketing Strategies for Farm Sales Growth  

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