Cornell University
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Disparate groups of researchers have used the term “vividness” to refer both a property of media stimuli and a property of human memories. In this talk, Riddle argues both conceptualizations have utility for media violence researchers. In terms of the former, Riddle presents the theory of vivid media violence, which predicts short- and long-term effects of exposure to vivid, graphic images. In terms of the latter, Riddle discusses some implications for holding vivid memories of violent media content, including cultivation effects, aggression, and gender differences. Finally, the intersection of these two research areas will be addressed.   

 

Karyn Riddle (Ph.D., University of California, Santa Barbara) is an Associate Professor in the School of Journalism and Mass Communication, University of Wisconsin, Madison. Her research focuses on the psychology of media effects with an emphasis on the effects of exposure to media violence. Most recently, she has been studying memories for violent media seen in the past, as well as the effects of graphic violent video games.

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