Communication Colloquium: Sex, Love, and Media Priming
Monday, March 23, 2015 1:30pm to 2:45pm
About this Event
View map Free EventParents, politicians, and the general public are rightly worried about the development of sexual thoughts, attitudes, and behaviors in children and adolescents. However, emerging adults’ college years are equally worthy of concern. The college years, in particular, are associated with risky sexual behavior and permissive sexual attitudes. Mass media are often held accountable for at least part of the development of these sex-oriented cognitions and behaviors. This particular presentation highlights a journey toward understanding how sexual cues in mass media slip in under young adults' radar to influence their social judgments of others’ sexuality and general character, as well as influence perceptions of their own sexual permissiveness. Research will be presented that reconciles content analyses of sex in media with media priming literature in efforts to uncover which characteristics of a sexual cue itself might effectively limit subsequent priming effects.
Francesca’s research primarily focuses on the unintended effects of media messages, specifically how automatic processing of message elements affects later evaluations of the self and others. Much of her research on potentially detrimental outcomes focuses on young adults’ exposure to sexual depictions in media. Specifically, she examines how sex portrayed within the context of sexual gratification or romantic encounter can change the way we think of sexual partnerships. This research has been published in The Journal of Social Psychology, Media Psychology, Mass Communication & Society, and Sexuality & Culture. With regard to potentially positive outcomes, Francesca has also been researching ways to harness the engaging aspects of media, in efforts to use media as an instrument in the treatment of depression. This formative research is reported in the Archives of Pediatric and Adolescent Medicine, Health Communication, Journal of Consulting and Clinical Psychology, Journal of Emergency Medicine, Journal of Primary Prevention, Journal of School Violence, and Media Psychology.
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