Cornell University

Cornell University Mann Library, Cornell University, Ithaca, NY 14853, USA

https://communication.cals.cornell.edu/news-events
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The talk traces four distinct but overlapping cultures in U.S. media and communication research: (1) speech and rhetoric, (2) a media research field centered on the mass communication trades, (3) one detached from those trades, and (4) film studies. I point to each culture’s institutional history, typical academic unit, and unique self-understanding. The main claim is that the four-part division has always had an arbitrary character, but is especially incoherent and damaging in an era of media convergence and cross-disciplinary interest in the field’s core questions. The talk argues that the four-culture divide renders our scholarship invisible not just to outsiders from other disciplines but even to our would-be compatriots in the other three cultures.

 

 

Jefferson Pooley is associate professor of media and communication at Muhlenberg College and author of James W. Carey and Communication Research: Reputation at the University's Margins (Peter Lang, 2016).

 

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