Communication Colloquium Series: Sexuality and Gender in Communication: Research in Production, Texts, and Audiences
Monday, February 12, 2018 1:30pm to 2:50pm
About this Event
View map Free EventThis talk presents Dr. Katherine Sender's recent work on marketing to gay men and lesbians (rarely bisexual and transgender people), a return to the topic her first book, Business, not Politics: The Making of the Gay Market (2004). Since 2009, identity-based target marketing strategies largely have been replaced by the algorithmic sorting of consumers on the basis of trackable networks and activities, with significant consequences for queer collectivities, media, and bricks-and-mortar businesses. Dr. Sender contextualizes this project within her research trajectory that investigates gender and sexuality in media production contexts, advertising and television shows, sex museums in a transnational context, and audiences of makeover reality television. She draws these projects together through her focus on the capitalization of sexuality and gender in a range of media contexts: how, when, and what sex sells.
Katherine Sender is a professor of media and sexuality in Communication Studies at the University of Michigan. Her research areas span television, consumer culture, audiences, cultural production, sex museums, and globalization. Katherine is the author of Business, not Politics: The Making of the Gay Market (2004) and The Makeover: Reality Television and Reflexive Audiences (2012). She has also produced documentaries about media representation, including Off the Straight and Narrow: Gays, Lesbians, Bisexuals, and Transgender People on Television (1998 and 2006) and Brand New You: Makeover Television and the American Dream (2014).
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