Cornell University
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This talk will reveal the reasons why online interactivity is so alluring, and discuss various ways in which specific features of media technology shape our psychology. The speaker’s Model of Interactivity Effects identifies three species of interactivity, based on 15 years of research at Penn State’s Media Effects Research Laboratory. Experiments described in the talk will illustrate how different types of interactivity differentially engage users and consequently their perception of media content.

S. Shyam Sundar (PhD, Stanford University) is distinguished professor and founding director of the Media Effects Research Laboratory in the College of Communications at Penn State University. He is editor of the first-ever Handbook of the Psychology of Communication Technology (Wiley, 2015) and serves as editor-in-chief of the Journal of Computer Mediated Communication. A prolific scholar and frequently cited source on technology, Sundar has testified before the U.S. Congress as an expert witness. His research has been supported by the National Science Foundation (NSF), MacArthur Foundation and Lockheed Martin, among others. He was elected chair of the Communication & Technology division and Vice-President of the International Communication Association, 2008-2010.

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