Communication Colloquium: Cigarette Package Warning Labels and Disadvantaged Populations
Monday, February 5, 2018 1:30pm to 2:45pm
About this Event
Cornell University Mann Library, Cornell University, Ithaca, NY 14853, USA
https://communication.cals.cornell.edu/news-eventsCigarette smoking rates vary by socioeconomic status, such that low-income youth and adults are at elevated risk of tobacco use and related health problems. In 2009, the U.S. Food and Drug Administration (FDA) assumed regulatory authority over the manufacture, marketing, and distribution of tobacco products to protect public health. In March, 2013, the U.S. government decided not to pursue a Supreme Court hearing in response to earlier court decisions ruling that a set of graphic, cigarette package warning labels proposed by the FDA were unconstitutional under First Amendment protections of commercial speech. Drs. Byrne, Niederdeppe, and Greiner Safi will present results from research examining the extent to which variations of FDA-regulated antismoking messages can be effective for priority populations (youth and low income adults) while maintaining First Amendment protections. Specifically, we will describe findings from five randomized experiments (involving over 3,000 participants) examining alternatives to FDA-proposed warnings (including variations in the use of images vs. text, size, sponsorship, and language) and outline how the use of a mobile media laboratory has allowed us to recruit participants typically unrepresented in health policy research.
Jeff Niederdeppe (Ph.D., 2006 from the University of Pennsylvania) is an Associate Professor in the Department of Communication at Cornell University. His research examines the mechanisms and effects of mass media campaigns, strategic health messages, and news coverage in shaping health behavior, health disparities, and social policy. He has published over 110 peer-reviewed articles in journals that include Journal of Communication, Health Communication, Social Science and Medicine, American Journal of Public Health, The Milbank Quarterly, and New England Journal of Medicine. His work has been funded in recent years by the U.S. National Institutes of Health, U.S. Department of Agriculture, U.S. Environmental Protection Agency, and Robert Wood Johnson Foundation. Dr. Niederdeppe was awarded the Lewis Donohew Outstanding Scholar in Health Communication Award from the Kentucky Conference on Health Communication in 2014 and the Early Career Award from the Public Health Education and Health Promotion Section within the American Public Health Association in 2016. He is an Associate Editor for Communication Methods & Measures and serves on the editorial boards for eight other communication and public health journals.
Dr. Amelia Greiner Safi is an applied social scientist with an interest in the intersection of public health, environmental/ecological health, policy and communication. She holds a joint appointment between the Department of Communication and the Master of Public Health Program. She has often served as a bridge across disciplines and professions to find common interests in order to advance health and environmental outcomes. Recently, she has been involved with providing insight from the social and behavioral sciences to a convening of the Rockefeller/Lancet partnership to advance the field of Planetary Health. She currently leads an NIH/FDA grant on vulnerable adults’ and youth reactions to graphic warning labels on tobacco products.
Sahara Byrne (Ph.D., 2007 from the University of California, Santa Barbara) is an Associate Professor in the Department of Communication at Cornell. Her recent research aims to explain and predict when unintended effects occur in response to persuasive and strategic messages, especially those that are designed to be pro-social – such as health campaigns. She is especially interested interested in testing when and why youth resist campaigns, interventions, and policies designed to protect them from engaging in risky behaviors.
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