Cornell University

Cornell University Mann Library, Cornell University, Ithaca, NY 14853, USA

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COMMColloquium

Engage, Monitor, Test, Repeat: Media and Messaging for Health and Social Policy Jeff Niederdeppe, Senior Associate Dean and Professor, Cornell University

1pm in 102 Mann

 

In this talk, Professor Niederdeppe will describe recent work that he and colleagues in the Collaborative on Media and Messaging (COMM) for Health and Social Policy have conducted in response to emerging health equity issues. He will describe the structure of the collaborative, identify a variety of questions that have emerged from engaging with a variety of public health and social advocacy organizations, and describe results from several recent projects that engaged with racial equity and social policies with large impacts on health and well-being, including traditionally non-health topics like child care and redistributive tax policy.

 

Jeff Niederdeppe, Ph.D., M.A., is senior associate dean of faculty development in the Jeb E. Brooks School of Public Policy and a professor of communication at Cornell University. He is founding co-director of the Collaborative on Media and Messaging (COMM) for Health and Social Policy (commhsp.org) and co-director of the Cornell Center for Health Equity (CCHEq). His research examines the mechanisms and effects of media campaigns, strategic messages, news coverage, and social media content in shaping health behavior and social policy. He is committed to producing, supporting, and disseminating innovative and rigorous research to support efforts to achieve health equity. He has published more than 200 peer-reviewed articles in communication, public health, health policy, and medicine journals, and his work has been funded in recent years by the National Institutes of Health, National Science Foundation, and Robert Wood Johnson Foundation. He was elected as a Fellow of the International Communication Association in 2022, was awarded the Early Career Award in 2016 from the Public Health Education and Health Promotion Section of the American Public Health Association, and was named the Lewis Donohew Outstanding Scholar in Health Communication Award in 2014 from the Kentucky Conference on Health Communication. He serves on the editorial boards for seven journals in communication and public health. 

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