Chats in the Stacks: Lourdes Casanova on The Era of Chinese Multinationals: Competing for Global Dominance
Wednesday, February 12, 2020 4pm to 5pm
About this Event
View mapIn the last decade, Chinese multinational corporations have been giving formerly dominant western companies a run for their money—a trend that has affected investment flows, business models, and the process of global innovation. How can businesses compete and even collaborate with powerful Chinese firms?
In this Chats in the Stacks talk, Lourdes Casanova, a senior lecturer and the academic director of the Emerging Markets Institute in the Samuel Curtis Johnson Graduate School of Management, will discuss The Era of Chinese Multinationals: Competing for Global Dominance (Academic Press, 2019), which she wrote with Anne Miroux, a faculty fellow at the Emerging Markets Institute.
In their book, Casanova and Miroux explore both the history and the characteristics of surging Chinese firms in terms of revenue, profit, branding, and business strategies. They also use data, interviews, and case studies to provide insights on the Chinese government’s expansionist policies, global acquisitions, and efforts to make China an innovation hub.
This book talk is sponsored by Cornell University Library and the Johnson Graduate School of Management Library. Light refreshments will be served.
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A terrific chat led by Prof Lourdes Casanova giving us a glimpse of the Chinese markets and their huge impact on global trade and economics in apparent and subtle ways through her book. Great Q&As after her talk!
Thank you to the chats in the stacks team to organize the talk, an opportunity to share the EMI research with a wide audience. Thank you very muhc