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Wednesday, February 12, 2020 at 4:00pm to 5:00pm
Samuel Curtis Johnson Management Library Sage Hall
In the last decade, Chinese multinational corporations have been giving formerly dominant western companies a run for their money—a trend that has affected investment flows, business models, and the process of global innovation. How can businesses compete and even collaborate with powerful Chinese firms?
In this Chats in the Stacks talk, Lourdes Casanova, a senior lecturer and the academic director of the Emerging Markets Institute in the Samuel Curtis Johnson Graduate School of Management, will discuss The Era of Chinese Multinationals: Competing for Global Dominance (Academic Press, 2019), which she wrote with Anne Miroux, a faculty fellow at the Emerging Markets Institute.
In their book, Casanova and Miroux explore both the history and the characteristics of surging Chinese firms in terms of revenue, profit, branding, and business strategies. They also use data, interviews, and case studies to provide insights on the Chinese government’s expansionist policies, global acquisitions, and efforts to make China an innovation hub.
This book talk is sponsored by Cornell University Library and the Johnson Graduate School of Management Library. Light refreshments will be served.