CCGP and the ILR Alumni Association present Peter Atwater - Consumer Confidence
and Decisions in the Marketplace
The Cornell Club of Greater Philadelphia and the South Jersey/Philadelphia Chapter
of the ILR Alumni Association cordially invite you to attend a fascinating presentation
that may change the way you look at the economy and the markets forever: Consumer
Confidence and Decisions in the Marketplace.
Ferguson, Missouri, selfies, Greek default, craft beer and K-Cups – these may look like a
random list of events and items; they aren’t. All clearly reflect and tie to current social mood.
To research pioneer Peter Atwater social mood is the “invisible hand” that determines our
preferences, decisions and actions.
It is the “why” of what we do.
On April 14th, Peter Atwater will connect business, political, social and even cultural event headlines
in a way that will challenge how you look at the world.
You will not only understand how polarized
politics, the anti-vaccination movement, the success of Chipotle and American Sniper tie together, but
how to apply these insights to improve your marketing, corporate strategy, investing, customer service
and public policy efforts.
After listening to Peter Atwater, you won’t see the news the same way.
Called “one of the smartest guys you never heard of on anything financial” by Herb Greenberg of
CNBC, Peter Atwater writes and speaks extensively about how changes in confidence affect decision
making.
Peter’s research on confidence has been mentioned in The Financial Times, Reuters and
Time Magazine. Atwater has also been a contributor to the World Policy Institute and a commentator
on television, appearing on CNBC and