Cornell University

Be the Change Workshop: Strategic Communication and Transmedia Knowledge: How to Present Your Ideas and Work using Digital Technology

Wednesday, November 1, 2017 at 5:00pm to 7:00pm

Kennedy Hall, 209

Open to all students and community members

Register here (registration preferred but not required)

A key component of engaged leadership is communicating your ideas and projects persuasively to different audiences, especially peers and community members. Different audiences respond to different media, and working effectively across writing, posters, multimedia, and social media requires translating or transmediating your knowledge in strategic ways. This presentation/workshop focuses on:

  • Enhancing leadership skills through strategic communication
  • Developing a transmedia approach to knowledge communication
  • Learning to “resonate” with audiences
  • Developing conceptual, aesthestic, and technical skills in different media genre.

Presented by Jon McKenzie, Dean’s Fellow for Media and Design and Visiting Professor of English at Cornell University. He has produced a number of experimental video essays and gives workshops on performative scholarship and smart media.

Being an engaged leader takes specific skills and understanding. At the Be the Change Workshops, you’ll have the opportunity to build both while learning about mentorship, critical reflection and group dynamics and exploring power dynamics in a community engagement context. 

Workshops are facilitated by student Engaged Ambassadors, other student leaders, and faculty.

You may also be interested in the Social Justice Roundtable sessions, where you can build knowledge to complement your developing engaged leadership skills. 

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