Cornell University

The Snowball Effect of Social Media: A Presentation by Cornell Lab of Ornithology Communications

Thursday, May 16, 2013 at 12:15pm to 1:00pm

Physical Sciences Building, 401
245 East Avenue

Please join us for the May 16 meeting of communicators@cornell for a presentation by Miyoko Chu on:

The Snowball Effect: How social media, stories, and inbound marketing are driving rapid growth to help the birds

Note:  This event will be live streamed via

Miyoko Chu is the senior director of Communications at the Cornell Lab of Ornithology, a science and communications shop that engages 12 million web visitors, more than 200,000 citizen-science participants, and 50,000 donors. In the past two years, Miyoko has noticed a significant "snowball effect" in which engagement through multiple channels—Facebook, YouTube, Bird Cams (and live chats), Flickr, eNewsletters, inbound marketing campaigns, and eAppeals--along with traditional print, online content, and direct mail—are driving and reinforcing rapid growth in audience size, engagement, and donor activity. Miyoko comes from a background in science communication (UC Santa Cruz graduate program) and ornithology (UC Berkeley Integrative Biology, where she earned her Ph.D. studying the social behavior of a southwestern bird, the Phainopepla). She has authored two books: Songbird Journeys: Four Seasons in the Lives of Migratory Birds, and Birdscapes: A Pop-Up Celebration of Bird Song in Stereo Sound. She is the PI on an NSF-funded project to develop "Merlin," an interactive online bird ID tool based on crowdsourced data and artificial intelligence.

Our meeting will be held from 12:15 to 1:00 p.m. on Thursday, May 16, in 401 Physical Sciences Building. No need to RSVP. Space is limited to 99 people. Meetings are BYOL (Bring Your Own Lunch). Grab lunch, a snack, or coffee at Goldie's Cafe.



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