Cornell University

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ENOCERT 202 Certification Course: Tasting Room Sales Strategies

Monday, November 11, 2019

Food Research Laboratory, Cornell AgriTech, G34 665 W. North St., Geneva, NY 14456

Most consumers’ first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales.  In this course, attendees will learn how to engage guests to create a fun and profitable tasting room experience.

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Event Type

Class/ Workshop


Food Science


nysaes, foodsci, vien, foodsciext, ifs




EnoCert 202: $250, Discount for bundling Enocert modules (see registration site)

Contact E-Mail

Contact Name

Cortni Stahl

Contact Phone



Julie Hosbach

Speaker Affiliation

New York Wine & Grape Foundation

Dept. Web Site

Registration Status

Recent Activity

Event Registration Required

This event requires registration.