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Monday, November 11, 2019
Food Research Laboratory, Cornell AgriTech, G34 665 W. North St., Geneva, NY 14456
Most consumers’ first contact with the New York wine industry is in a tasting room, so understanding their interests, motivations, and educational needs is key to promoting the industry as a whole and increasing individual sales. In this course, attendees will learn how to engage guests to create a fun and profitable tasting room experience.