Crowdfunding@Cornell: Results from a Pilot Project and Implications for Communicators
With Andrew Gossen and Keith Hannon
Andrew and Keith will discuss the results of AAD's recent crowdfunding pilot, as well as the significance of the data and potential for growth.
Crowdfunding refers to using the Internet and social media to collect small amounts of money from large numbers of people. Andrew and Keith note that while this model clearly can deliver dollars to particular projects, it may be equally, if not more, effective as an engagement and storytelling platform.
Andrew is the senior director for social media strategy in AAD. He joined AAD in 2010 to spearhead the integration of social media and mobile technology into the division's strategic plan. Previously, he spent eight years at the Alumni Association of Princeton University in a number of diverse roles.
Keith Hannon is the associate director for social media strategy in AAD. He manages alumni social networks, produces videos, utilizes mobile technologies for alumni events, and streams events live to Facebook. Before joining Cornell, Keith was a senior producer for Six Degrees Games in Los Angeles.
Our meeting will be held from noon to 1:00 p.m. on Thursday, November 21, in 247 Clark Hall. No need to RSVP. Space is limited to 60 people. Meetings are BYOL (Bring Your Own Lunch). Grab lunch, a snack, or coffee at Goldie's Cafe.
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